MARKETING STRATEGY OF PEPSI COLA  At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.Our Mission Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. Our VisionOur vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Performance with PurposeAt PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability. Guiding PrinciplesWe uphold our commitment with six guiding principles. We must always strive to: *Care for our customers, our consumers and the world we live in.*Sell only products we can be proud of.*Speak with truth and candor.*Win with diversity and inclusion.*Balance short term and long term.*Respect others and succeed together.WHAT WE BELIEVE???*Performance with Purpose is our goal to deliver sustained financial performance by:Providing a wide range of foods and beverages, from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities in which we operate. Performance with Purpose is built on three pillars: GOAL:Our Performance with Purpose GoalsWhen PepsiCo began its Performance with Purpose journey, we developed a broad set of goals to help guide the company's strategy and operations. This goal-setting process focused our efforts as we strive to deliver great performance by doing the right things for people and communities around the world. In 2012, we clarified and consolidated our Performance with Purpose goals after consultation with a diverse group of stakeholders in order to focus on the issues that are of importance to our stakeholders, communities and business. Because we believe in the power of continuous improvement, our goals may further evolve as we learn from our day-to-day operations, pursue and adopt new technologies and other innovations, and adjust to changes in the external environment in which we operate. We believe the goals below help position PepsiCo for long-term, sustainable success by aligning what is good for our business with what is good for society and the planet. PerformanceStrive to deliver superior long-term financial performance and sustained shareholder value.Continue to refine our food and beverage choices to meet changing consumer needs by reducing sodium, added sugars and saturated fat, and developing a broader portfolio of product choices.Continue to provide clear nutrition information on our products, and sell and market them appropriately to our consumers, including children, in line with our global policies and accepted global standards.EnvironmentalHelp protect and conserve global water supplies, especially in water-stressed areas, and provide access to safe waterInnovate our packaging to make it increasingly sustainable, minimizing our impact on the environment.Work to eliminate solid waste to landfills from our production facilities.Work to achieve an absolute reduction in greenhouse gas (GHG) emissions across our global businesses.Continue to support sustainable agriculture by expanding best practices with our growers and suppliers.TalentCreate a safe, healthy, diverse and inclusive workplace that reflects the global communities in which we operate.Respect human rights in the workplace and across the supply chain
               
OverviewPROGRESS REPORT: PepsiCo is pleased to share the progress we are making in our Performance with Purpose journey. This website and the PDF of the 2012 present our sustainability goals and provide data, as well as examples of our efforts to achieve those goals. Our companion report offers greater detail on PepsiCo activities during 2011/2012. Additionally, we regularly update this website with news and data regarding our sustainability efforts. Sustainability GovernancePepsiCo has formed a Sustainability Task Force that is chaired by the president of PepsiCo. The Sustainability Task Force guides PepsiCo's sustainability efforts in partnership with leadership teamsoverseeing the three focus areas of Performance with Purpose: Human, Environmental and Talent Sustainability, and with the operational leads of our businesses. These leadership teams include PepsiCosenior executives within our global and governance functions, including Global Operations, Human Resources, Legal, Public Policy and Government Affairs, Research and Development, Finance, Procurement and Communications. Stakeholder EngagementWe are committed to continued engagement with our stakeholders, whose insights have helped shape our thinking and actions. In particular, we would like to thank Ceres for its input regarding our sustainability goals and reporting. We also have benefited from stakeholder feedback in various markets provided to us through surveys conducted by GlobeScan and others on PepsiCo's behalf. Of course, we are deeply appreciative of our many stakeholder partners, across sectors and around the world, who are helping PepsiCo to advance our sustainability goals.
· Elements of Micro Environment1. COMPETITORSCompany who directly target your customers. The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Pepsi has a tough competition with Coca Cola while it faces a little competition with the local producers like RC Cola, Shandi Cola etc. The local producers hardly affect the sales of Pepsi in the market. There are different types of competitor in the market. Some of them in which our product lies are discussed below: Close Competitor Pepsi and Coke are close competitors. It means that both have direct competition in the market, their products are close substitutes for one another. Both the products can influence the market share of one another through effective strategies made to cope up with their competitors. v Distant competitors
Pepsi cola and Nestle juice are distant competitors of one another. It means that their products satisfy the same want but they are in indirect competition with one another.
v Strong Vs Weak:
Coca Cola and Pepsi are strong competitors. In Pakistan Pepsi is the market leader and Coca Cola is its competitor. The Pepsi makes defense strategies so that it can maintain its position in the market. While Coca Cola is a challenger and it makes attack strategies so that it can become the market leader. Pepsi and Shandi Cola are weak competitors. Pepsi is the market leader and Shandi Cola is the follower. Pepsi is not in direct competition with the Shandi Cola. It means that Shandi Cola has little effect on the sales of Pepsi. Pepsi Cola provides consumers place utility which is, where ever and whenever you want it, you get it! Pepsi’s channel of distribution is very aggressive according to the consumers, manufacturers and distributors.
PepsiCo is a member of numerous industry and trade groups and partners with various nonprofit organizations and nongovernmental organizations (NGOs).We work with these groups because they represent the food and beverage industry and the business community on issues that are important to PepsiCo's business and its stakeholders. Importantly, such organizations help develop consensus among varied interests. At times, we do not share or agree with all of the views of each of our peers or associations. PepsiCo representatives on the boards and committees of such groups ensure that we voice PepsiCo's positions regarding policies or related activities. Group Membership:· World Economic Forum · World Business Council for Sustainable Development · Consumer Goods Forum · International Food & Beverage Alliance · International Council of Beverage Associations · U.S. Council for International Business · American Beverage Association · The Grocery Manufacturers Association · Snack Food Association · International Life Sciences Institute · Food Industry Asia · FoodDrinkEurope · Mexican Council of Consumer Goods Products (ConMexico)
-PepsiCo Strengthens Cross-Company Collaboration with BT and Cisco TelePresence.- Pepsi top famous endorsers:
CUSTOMER ANALYSISCUSTOMERS:There are three types of customers 1. Consumer 2. Business 3. Government Pepsi main focus is the consumers which are the end users. Pepsi has to make its marketing strategies keeping in view the consumer buying behavior. To forecast the behavior of the consumer is a business problem. Physical aspect of the consumer can be satisfied but it is difficult to satisfy the consumer psychologically. Consumer buying behavior is affected by certain factors like Cultural factors, Social factors, Personal factors and Psychological factors. So the producer should keep these factors in Mind while promoting their product so that they can acquire the customer and increase their market share. |
FINANCIAL REPORT STRATEGY  Financial Report of PepsiCo,Inc. (PEP)       |
